Scopus Research Publications

1. Renewable Impact of Employee’s Sustainable Environmental Behavior with the Reference of Indian Textile & Jute Industry, published in European Economic Letters (ABDC Indexed Journal), Vol. 14, Issue 1, 2024. DOI: https://doi.org/10.52783/eel.v14i1.1110
2. Significance of Employee Brand Building Behaviour to Improving Outlook of Public Sectors’ Organizations in India – A Systematic Literature Review, published in Journal of Informatics Education and Research (ABDC Indexed Journal), Vol. 3, Issue 2, 2023. DOI: https://doi.org/10.52783/jier.v3i2.488
3. A Study of Organizational Culture & Work-Life Balance on Employee Branding: With Reference to Higher Education in India, published in Journal of Positive School Psychology, Vol. 6, No. 2, pp. 5037–5043, 2022. Website: http://journalppw.com
4. Employer Branding Dimension on Retention in Educational Institutes, presented at the International Doctoral Research e-Conference, University School of Management Studies (USMS), Guru Gobind Singh Indraprastha University, Delhi, 30–31 July 2021.
5. A Study of Employer Branding Influencing Employee Retention in Private Educational Institutes of India, presented at the International Conference, Mangalmay Group of Institutions, Noida, 22–23 May 2021.
6. Globalization and its Impact on Employer Branding, presented at the International Conference on Reform, Perform & Transform: An Insight into Global Competitiveness and Sustainable Development, I.T.S Mohan Nagar, 9–10 April 2021.
7. Customer Relationship Management (CRM), presented at the International Conference on Emerging Global Marketing Trends and its Implications in Social Economy, HLM College, 18 May 2019.
8. Indian Rural Developments Prospects on ICT Initiatives, presented at the International Conference on Social Sustainable Development, Innovative Practices and Socio-Cultural Integration, IME, 2016.
9. Green Marketing: Corporate Social Responsibility, presented at the National Conference on Entrepreneurship, IME, 2014.
10. Economic Risk and Challenges, presented at the National Symposium on Fiscal Deficit: Implications on Indian Economy, Dr. B.R. Ambedkar University, Agra, 2013.
11. Role of Green Computing in Environment, presented at the National Conference on Cloud Computing Technologies & Services, ABES, Ghaziabad, 2012.
12. E-Banking – A Special Reference to Payment Gateway of India, presented at the National Conference on Effective Management: Emerging Issues and Future Prospects, IME, 2011.
13. Software Packages as a Key Support in ERP System, presented at the AICTE Sponsored National Seminar on Information and Communication Technology, IMR, Ghaziabad, 2011.

Books Published

• Book entitled “Indian Knowledge Sysytemby Mala Shharma under Thakur Publication, ISBN No. 998-97-5480-560-7.
• Advertising Management by Mala Sharma and Alka Bansal, Thakur Publication, ISBN: 978-93-5480-650-6.
• Fundamentals of E-Commerce by Mala Sharma, Thakur Publication, ISBN: 998-97-5480-630-6.

Patent Published

• Customizable Data Science Educational Environment: From Competences Management and Curriculum Design to Virtual Labs On-Demand, published under the Ministry of Commerce & Industry, Government of India, Application No. 202321040927, June 2023.

Book Chapters Published

• Bridging STEM and Humanities in Higher Education: An Integrated Approach for the 21st Century, published in Rethinking Innovation Through Interdisciplinary Research, ISBN: 978-3-96492-684-5, December 2025.
• Role of Employer Branding and Employee Branding in Multinationals, published in Technology, Management and Business, Emerald Insight, DOI: 10.1108/S1877-636120230000031007, June 2023.
• Study of Indian Ancient Ethics for Work Life, published in the edited book Theoretical and Empirical Development in Management & IT, ISBN: 9789387662612, January 2019.

Faculty Development Programmes (FDPs) / Development Programmes

• One Week FDP on Life Skill Development of Educators Through Inner Transformation, organized by AICTE Training and Learning (ATAL) Academy and Art of Living, 16–20 August 2021.
• One Week FDP on Leadership and Excellence in Higher Education, organized by AICTE Training and Learning (ATAL) Academy, 23–27 August 2021.
• Two-Week FDP on ICT Tools for Teaching, Learning Process and Institute, organized by Electronics and ICT Academies (NIT Patna, MNIT Jaipur, PDPM IIITDM Jabalpur, IIT Guwahati and IIT Roorkee), 10–21 August 2020.
• One Week Competency Development Programme on Research Methodology and Data Analysis, organized by Jaypee Business School, Noida, 27–31 July 2020.
• Participated in a Two-Day FDP on Case Writing and Development, conducted at I.T.S College, 4–5 January 2019.