Dr. Sweta Bakshi
Designation :
Associate Professor
Email Id: swetabakshi@its.edu.in
Experience :
22 Years
Academician, Researcher & Associate Professor
Specialization
Human resource Management & Marketing Management
Subjects Taught
- Research Methodology
- Human Resource Management
- Organizational Behaviour
- Principles of Management
- Quantitative Techniques
- Customer Relationship Management
- Entrepreneurship and Small Business Management
- Marketing Management
Educational Qualifications
- Ph.D. in Management – Awarded by Ranchi University, 2023
-
MBA – IIPM, New Delhi (First Class)
Specialization: Marketing -
MBA – Ranchi University, Ranchi (First Class with Distinction)
Specialization: Human Resource Management
Certificate Courses (NPTEL)
- Certificate Course (NPTEL) from IIT Kanpur and IIT Kharagpur.
- Certificate Course in Integrated Marketing Management under NPTEL from IISc Bangalore, 2024 – Topper of the Course.
- Certificate Course in Marketing Management under NPTEL from IIT Kanpur, 2020.
- Certificate Course in Human Resource Management under NPTEL from IIT Kanpur, 2020.
- Certificate Course in Principles of Management under NPTEL from IIT Kanpur, 2020.
- Certificate Course in Sales and Distribution Management under NPTEL from IIT Kanpur, 2020.
- Certificate Course in Marketing Management under NPTEL from IIT Roorkee, 2020.
Papers Published in Scopus Indexed Journals (2025-2026)
- Published a paper titled "Dynamic Market Predictions in Economic Governance Using Reinforcement Learning and Game Theory" in the IEEE 2025 International Conference on Information, Implementation and Innovation in Technology (I21ICON), Pune, July 2025.
- Published a paper titled "AI Powered Predictive Models Transforming the Future of Digital Marketing and Customer Engagement" in the Journal of Informatics Education and Research, ISSN: 1526-4726, Vol. 5, Issue 1, 2025 (ABDC Indexed Journal).
Patent Published (2025-2026)
- Published a patent titled "AI-Powered Human Resource Management System for Automated Resume Screening and Job Matching in Higher Education" (2025).
Published Papers in International Conferences (2025-2026)
- Presented and published a paper on "Impact of Platforms like Instagram and YouTube on Global Marketing" at the conference organized by RUDN University, Moscow, held on 20 March 2026.
- Presented and published a paper on "Artificial Intelligence in Business Decision Making: Opportunities and Ethical Challenges" at the conference organized by RUDN University, Moscow, held on 20 March 2026.
- Presented and published a paper on "AI Driven Marketing Analytics and Predicting Consumer Trends" at the Emidworld Congress – 3rd International Congress on Economics, Public Finance, Business and Social Sciences, held in Baku, Azerbaijan, during 13-15 November 2025.
Participation and Paper Presentations in National Conferences (2025-2026)
- Served as Session Chair in the National Conference on "Vision 2047: Transforming India’s Economy through Sustainable Business Practices" and presented on "Diversity, Equity & Inclusion (DEI) in the Global Workplace: Impact on Youth Thinking and Organizational Performance", organized by the Department of Commerce, International School of Management, Patna, on 05 June 2026.
- Participated in the National Conference on "Management 5.0: Integrating Technology Innovation and Human Values" and presented on "Digital Resilient Leadership and Emotional Intelligence in the Digital Era", organized by the Department of Management, International School of Management, Patna, on 30 May 2026.
- Participated in the National Conference on "AI Integration, Sustainability and Hybrid Workforce Management" and presented on "Upskilling, Reskilling and Learning in Industry 5.0", organized by the Department of Management, International School of Management, Patna, on 30 May 2026.
- Participated in the National Conference on "Intelligent Computing, Innovation & Resilience (NCICIR-2026)" and presented on "AI Driven Talent Management and Predictive HR Analytics: Transforming Workforce Decisions through Intelligent Technology", organized by the Department of Computer Applications, International School of Management, Patna, on 23 May 2026.
Book Chapters Published (2025-2026)
- Impact of Platforms like Instagram and YouTube on Global Marketing.
- Artificial Intelligence in Business Decision Making: Opportunities and Ethical Challenges.
- AI Driven Marketing Analytics and Predicting Consumer Trends.
- Diversity, Equity & Inclusion (DEI) in the Global Workplace: Impact on Youth Thinking and Organizational Performance.
- Digital Resilient Leadership and Emotional Intelligence in the Digital Era.
- Upskilling, Reskilling and Learning in Industry 5.0.
- AI Driven Talent Management and Predictive HR Analytics: Transforming Workforce Decisions through Intelligent Technology.
Guest Lectures and Sessions Conducted (2025-2026)
- Delivered a Guest Lecture to Management students at IMS Patna on "Human Resource Management in Social Enterprise" on 04 June 2026.
- Conducted a session for faculty and staff at IMS Patna on "Managing Time Effectively" on 04 June 2026.
Faculty Development Programmes Attended (2025-2026)
- Attended FDP organized by IIRAEdu and IIT Mandi on "Future Ready Teaching Practices" from 06 May to 08 May 2026.
- Attended FDP organized by I.T.S Mohan Nagar, Ghaziabad on "Enhancing Office Productivity through AI Tools" from 08 July to 09 July 2025.
- Attended FDP organized by I.T.S Mohan Nagar, Ghaziabad on "New Education Policy 2020: Vision, Implementation and Pedagogical Transformation" on 19 September 2025.
- Attended a three-day Study Abroad Tour Programme on "Overview & Careers in Securities Market and Regulatory Aspects in Securities Markets" from 11 January to 14 January.
Student Mentoring, Guidance and Conference Publications (2025-2026)
- Guided Ms. Sanjana Jha (BBA 2nd Year) on "Sustainable Economic Development Strategies" at the National Conference on Vision 2047, 05 June 2026.
- Guided Ms. Urvashi Garg (BBA 2nd Year) on "India's Emerging Role in Global Economy" at the National Conference on Vision 2047, 05 June 2026.
- Guided Ms. Sneha Choudhary (BBA 2nd Year) on "Digital Wellbeing, Mental Health & Work-Life Balance" at the National Conference on Management 5.0, 30 May 2026.
- Guided Ms. Sakshi Kumari (BBA 2nd Year) on "Workforce Analytics and Predictive HR" at the National Conference on AI Integration, Sustainability and Hybrid Workforce Management, 30 May 2026.
- Guided Ms. Anshika Singh (BBA 2nd Year) on "AI Powered Learning & Development" at the National Conference on AI Integration, Sustainability and Hybrid Workforce Management, 30 May 2026.
- Guided Mr. Prateek Sharma (BBA 2nd Year) on "Digital HR Transformation" at the National Conference on AI Integration, Sustainability and Hybrid Workforce Management, 30 May 2026.
- Guided Ms. Shreya Raj (BBA 2nd Year) on "AI in Education, Healthcare and Governance" at NCICIR-2026, 23 May 2026.
- Guided Khushi Jindal (BBA 2nd Year) on "Intelligent Decision Support System" at NCICIR-2026, 23 May 2026.
Papers Published in Scopus Indexed Journals (2024-2025)
- AI Powered Predictive Models Transforming the Future of Digital Marketing and Customer Engagement – Published in Journal of Informatics Education and Research, ISSN: 1526-4726, Vol. 5, Issue 1 (2025), an ABDC Journal.
- The Role of Digital Transformation in Enhancing Supply Chain Management Efficiency – Published in European Economic Letters (EEL), Vol. 14, No. 3 (2024), an ABDC Journal.
- Successfully presented and published a paper in the 4th IEEE International Conference on Mobile Networks and Wireless Communications (ICMNWC-2024), organized by the Department of Electronics and Telecommunication Engineering, SSIT Tumakuru, in association with IEEE Bangalore during 4–5 December 2024. Listed in an ABDC Journal.
- Successfully participated and published a paper titled “The Role of Digital Transformation in Enhancing Supply Chain Management Efficiency” in European Economic Letters, ISSN: 2323-5233, Vol. 14, Issue 3 (2024), an ABDC Journal.
Published Paper in International Journal
- Successfully published and presented a paper titled “Role of Social Media in Raising Awareness and Driving Action for the SDG” in the XXI International Blishchenko Congress, Department of International Law, RUDN University, Moscow, held on 12 April 2025.
Published Paper in International & National Journal
- Successfully published a paper titled “Green Development for Sustainable Future” in the International Conference on Globalization 5.0: Innovation, Entrepreneurship & Sustainable Development, held on 24–25 April 2025.
Book Chapters Published (2024-2025)
- Social Protection Systems and their Contribution to Decent Work – Published in the Proceedings of the 39th National Conference on “Vikshit Bharat – Drishti Aur Lakshya 2047”, pp. 429-433, ISBN: 978-81-967696-0-4, 2024.
- Corporate Responsibility and Ethical Business Practices – Published in the Proceedings of the 39th National Conference on “Vikshit Bharat – Drishti Aur Lakshya 2047”, pp. 563-568, ISBN: 978-81-967696-0-4, 2024.
- Ethical Sourcing: Ensuring Fair Labor Practices and Environmental Stewardship: Building a Culture of Sustainability – Published in the book New India Vision for 2047, pp. 106-114, ISBN: 978-81-967696-4-2, Paramount Book Distributors, 2024.
- Sustainable and Inclusive Growth: Essential for Achieving Long Term Economic Stability – Published in the book New India Vision for 2047, pp. 1072-1076, ISBN: 978-81-967696-4-2, Paramount Book Distributors, 2024.
- SDG and Socio Economic Mobility: India Vision 2047 – Published in the book New India Vision for 2047, pp. 1072-1076, ISBN: 978-81-967696-4-2, Paramount Book Distributors, 2024.
- Enhancing Sales and Marketing Integration through Customer Relationship Management (CRM) – Published in the book Transformative Marketing, pp. 129-132, ISBN: 978-81-967696-9-7, Paramount Book Distributors, 2024.
- Proposing Optimal Digital Marketing Tactics for Launching a New Product – Published in the book Transformative Marketing, pp. 233-235, ISBN: 978-81-967696-9-7, Paramount Book Distributors, 2024.
- Marketing Tools for Managing Consumer Behaviour in the Market of Innovative Product – Published in the book Transformative Marketing, pp. 233-235, ISBN: 978-81-967696-9-7, Paramount Book Distributors, 2024.
